Mabasa akati, "Mabudiro anoburitsa mutengi foni kazhinji ndicho chinhu chekupedzisira chinotariswa nemugadziri wechigadzirwa.Asi yeApple, iyo yakaderera-yekurongedza bhokisi yakangokodzera kutariswa seyakakwira-margin iPhone, iPad, uye Macbook iyo ine..”Apple inokoshesa zvakanyanya kubhokisi rinoita serisingakoshi rekurongedza, uye kuburikidza nekudzokorora optimization yekurongedza, inosangana nezvinodiwa zvakasiyana zvevatengi pahwaro hwe "basa" uye "aesthetics".